GTM Engineering Is Just Marketing Ops With Better PR | Sara McNamara

Sara McNamara on why the function being renamed out of existence is the same one AI needs most.

Why AI Can't Pick Your Tech Stack | Scott Brinker

Scott Brinker on synthetic certainty, the AI governance gap, and why full vendor consolidation is the most dangerous assumption in martech right now.

The Definitive State of Martech | Scott Brinker

Why everyone feels behind right now | 2026 State of Martech

we're so back 🦋

metamorphosis complete: new season. new look. same organized chaos.

Scott Brinker's up. you pick who's next.

one vote. one week. no wrong answers.

A glance through the looking glass

A new chapter: what's next for MSOM and how things are going to get intentionally weird.

a new era

for MSoM

this is the end. 😱

NOT CLICKBAIT!

do NOT open that attachment. 💌

we opened it anyway. new episode out now.

trust me, i'm oprah

because it's your lucky day

you have a 1 in 9.2 quintillion chance 🏀

and nobody has ever picked a perfect bracket. Paramount's odds of a good decision aren't much better.

genuinely how is everyone doing

new episode. it helps. probably. 🤷‍♀️

i'm all in 🎰

she rolled the 🎲 and rewrote the rules

the truth is, does it matter?

or some may ask, “what’s the matter? 🌚🌠🌝

Brain drain... 🪫

Loading 🧠🧠🧠🧠🧠🧠🧠🧠🧠🧠🧠🧠🧠🧠🧠🧠

Swoosh, there it is 👟

👽🛸🕶️, ⛳🏌️‍♂️🍻, 🏎️🚙⛽.... what in the sneakerhead are you talking about?!? Also, ty for your patience while we had tech difficulties.

In another life, AI already paid off

🌌✨ entering the Martech multiverse paradox 💫🌌

I've got a confession to make... 💋

They said I was a valued customer. Now they send me hate mail. 📮

What a cute little AI Agent

There, there. 🍼👶

Please don't throw me into the Chokey

Also, your "sweet" tooth may be to blame. 🍬

Please stop burning money.

I, robot?

Fortune favors the bold

Too cool for school 😎

L'eggo my Eggo 🧇