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Founder, Monarch Advisory Partners. Martech advisor. She'll audit your tech stack and your excuses.
Hot Seat
Oct 28, 2026
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27 min read
The book has a date in the title. So does the accountability.
Breakdown
+1
Oct 21, 2026
9 min read
Salesforce is buying back the customers who left. Here's what the Braze deal means and what to do before it sends the bill.
Oct 6, 2026
30 min read
Rumor-driven churn, identity resolution, and an RCS rollout stuck on the bench.
Sep 30, 2026
31 min read
The agency-to-client gap is real — Courtney Tierney has crossed it more than once
Sep 23, 2026
Vinicius Rodrigues cut six figures through consolidation, built an AI agent before the vendors had a name for it, and still says the question itself is the mistake.
Sep 16, 2026
26 min read
On the leadership-practitioner gap: 'Marketing ops people get it immediately. Leadership resists because they conflate dumb pipe with loss of strategic value'
Sep 9, 2026
Peter Oleson on why the first modern platform to go 'dumb pipe' will reshape the competitive economics of email infrastructure.
Sep 2, 2026
Stephanie Griffith on why the 8-16-week RCS approval queue is actually the right moment to fix your SMS program
Aug 26, 2026
On why 'efficiency' is the wrong frame: the real measure isn't volume of campaigns sent, it's whether each communication got meaningfully better."
Aug 19, 2026
Most of this industry talks about the tech. Phil points the mic at the humans running it.
Aug 13, 2026
11 min read
Part two on OpenAI's influencer trip backlash: why we trust creators with no expertise, the WeWork playbook behind it, and what media literacy has to do with it.
Aug 12, 2026
On what it actually takes to win, what the system gets wrong, and how to tell which trophies mean anything at all.
Aug 5, 2026
8 min read
OpenAI hosted its first influencer brand trip this month — a two-day retreat at Wildflower Farms in the Hudson Valley, branded "Summer Camp," with beekeeping workshops, farm-to-table dinners, and sessions on ChatGPT Work. The backlash was immediate.
Jul 29, 2026
Why 'education before the checkbox' isn't a UX preference; it's the only thing standing between a brand and a multi-million-dollar liability
Jul 22, 2026
On why authenticity isn't a strategy you adopt; it's what happens when you stop performing a brand persona.
Jul 15, 2026
25 min read
Ambrosetti on why "warehouse-native" becoming a vendor checkbox is actually more dangerous than warehouse-native losing the debate.
Jul 8, 2026
On why defensive auditing — building a legal paper trail instead of fixing the underlying problems — is the industry's most underacknowledged accessibility (a11y) failure
Jul 1, 2026
5 min read
Why prompting your way through email development is a false shortcut, and what actually happens when a practitioner stress-tests the tools
Jun 24, 2026
23 min read
The marketing ops job market is separating two types of professionals, and only one of them has a future.
Jun 17, 2026
Bree Graham on why the org chart your company built is the same one your customers are quietly paying for.
Jun 10, 2026
Sara McNamara on why the function being renamed out of existence is the same one AI needs most.
Jun 3, 2026
Scott Brinker on synthetic certainty, the AI governance gap, and why full vendor consolidation is the most dangerous assumption in martech right now.
May 27, 2026
Why everyone feels behind right now | 2026 State of Martech
News
May 20, 2026
1 min read
metamorphosis complete: new season. new look. same organized chaos.
May 13, 2026
one vote. one week. no wrong answers.
