Lower Contract Sizes, Less Churn: The Dumb-Pipe Math MAP Vendors Refuse to Run | Peter Oleson
On the leadership-practitioner gap: 'Marketing ops people get it immediately. Leadership resists because they conflate dumb pipe with loss of strategic value'
Part two on OpenAI's influencer trip backlash: why we trust creators with no expertise, the WeWork playbook behind it, and what media literacy has to do with it.