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Hot Seat
Oct 28, 2026
The book has a date in the title. So does the accountability.
Breakdown
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Oct 21, 2026
Salesforce is buying back the customers who left. Here's what the Braze deal means and what to do before it sends the bill.
Oct 6, 2026
Rumor-driven churn, identity resolution, and an RCS rollout stuck on the bench.
Sep 30, 2026
The agency-to-client gap is real — Courtney Tierney has crossed it more than once
Sep 23, 2026
Vinicius Rodrigues cut six figures through consolidation, built an AI agent before the vendors had a name for it, and still says the question itself is the mistake.
Sep 16, 2026
On the leadership-practitioner gap: 'Marketing ops people get it immediately. Leadership resists because they conflate dumb pipe with loss of strategic value'
Sep 9, 2026
Peter Oleson on why the first modern platform to go 'dumb pipe' will reshape the competitive economics of email infrastructure.
Sep 2, 2026
Stephanie Griffith on why the 8-16-week RCS approval queue is actually the right moment to fix your SMS program
