Making Sense of Martech sits down with the people shaping marketing technology and pushes past the polished narrative.
We track the biggest shifts in the martech landscape, separate signal from noise, and dig into what actually matters: who's leading, who's lagging, and what modern marketing teams need to know next.
Hosted by Jacqueline Freedman, founder of Monarch Advisory Partners, an independent martech advisory firm for enterprise marketing and operations teams.
THE FORMATS
Guest’s ideas under pressure. Part interview, part stress test. Built around the tension between analyst thinking and operator reality.
Teardowns of how real brands actually run their martech stack. The tools, the trade-offs, the decisions that looked smart in the pitch and messy in practice.
THE FORMATS
THE HOT SEAT
Guest’s ideas under pressure. Part interview, part stress test. Built around the tension between analyst thinking and operator reality.
THE BREAKDOWN
Teardowns of how real brands actually run their martech stack. The tools, the trade-offs, the decisions that looked smart in the pitch and messy in practice.
⋆♡˚.⋆ WALL OF LOVE ⋆.˚♡⋆
FAQs
What is Making Sense of Martech?
Making Sense of Martech is a podcast for marketing technology professionals who want more than surface-level takes across B2C and B2B. Each episode goes deep on the tools, strategies, and decisions shaping how modern marketing teams operate with guests who've actually lived it and a host who isn't afraid to push back.
Who listens to Making Sense of Martech?
Marketing and revenue operations leaders, lifecycle marketers, CMOs, and practitioners at every level who want a sharper read on marketing technology — where it's heading, and what actually works.
What types of conversations are featured?
The Hot Seat is part interview, part stress test. Built around the tension between analyst thinking and operator reality.
The Breakdown deep dives into topics like how real brands build their Martech stack — the tools, the tradeoffs, and what's actually running under the hood.
Previously: Pre
Office Hours is a more expansive discussion format in which we dig into a topic from multiple angles. Both formats skip the recap and get to the point.
How often do new episodes drop?
New episodes drop every week.
Where can I listen?
Making Sense of Martech is available on Spotify, Apple Podcasts, YouTube, and wherever you get your podcasts.
What's the best episode to start with?
If you're new to the show, we recommend starting with this episode or this one — two of our most downloaded episodes and a good feel for what MSoM is about.
How can I stay updated on new episodes?
Subscribe on your podcast platform of choice and follow us on LinkedIn. You can also sign up for our newsletter if applicable to get episodes and extras delivered directly.
How do I suggest a guest or topic?
We love recommendations. If someone is doing interesting work in martech, marketing ops, or lifecycle — or a topic you think deserves a deeper look. Send us a note!
How do I become a guest?
We're always looking for operators with a strong point of view and real experience to back it up. If that's you, apply here.
I'm interested in sponsorship. Where can I find more information?
We work with a select number of partners whose tools and platforms are genuinely relevant to our audience. If you're interested in sponsorship, reach out here, and we'll send over our current packages and availability.
