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Making Sense of Martech

Check out every episode ⇩

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Check out every episode ⇩

Martech Tools Should Serve, Not Dictate with Bree Graham

Martech Tools Should Serve, Not Dictate with Bree Graham

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It's Just Marketing Ops With Better PR with Sara McNamara

It's Just Marketing Ops With Better PR with Sara McNamara

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Why Scott Brinker Says AI Can't Pick Your Tech Stack

Why Scott Brinker Says AI Can't Pick Your Tech Stack

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Why Everyone in Martech Feels Behind Right Now with Scott Brinker

Why Everyone in Martech Feels Behind Right Now with Scott Brinker

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Making Sense of Martech Trailer

Making Sense of Martech Trailer

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Hello {{firstname}}, Meet The Execution Gap Killing Personalization

Hello {{firstname}}, Meet The Execution Gap Killing Personalization

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AI Theater to Trojan Horse: Surviving the AI Adoption Pressure Cooker

AI Theater to Trojan Horse: Surviving the AI Adoption Pressure Cooker

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Bad Data, Dark Data, & Why Your North Star Keeps Moving

Bad Data, Dark Data, & Why Your North Star Keeps Moving

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Inside Paramount: March Madness & Martech Chaos with Ian Reisman

Inside Paramount: March Madness & Martech Chaos with Ian Reisman

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Cut Your Marketing Budget by 50% with Calm's Jeff Lee

Cut Your Marketing Budget by 50% with Calm's Jeff Lee

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Personalization, Profit & the CFO: Scaling Martech Engines with Eloise Gillespie

Personalization, Profit & the CFO: Scaling Martech Engines with Eloise Gillespie

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Integration Complexity, $215B Losses, & Why Your Stack Still Doesn't Talk

Integration Complexity, $215B Losses, & Why Your Stack Still Doesn't Talk

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Consulting Dependency Isn't a Bug - It's the Business Model with Satya Upadhyaya

Consulting Dependency Isn't a Bug - It's the Business Model with Satya Upadhyaya

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Beyond Just Do It with Nike's Linda Cereda

Beyond Just Do It with Nike's Linda Cereda

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Dirty Data, AI Everywhere, & ROI Nowhere

Dirty Data, AI Everywhere, & ROI Nowhere

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Confessions of an Email Provocateur with Dela Quist

Confessions of an Email Provocateur with Dela Quist

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Pilots to Proof: AI Agents in the Enterprise with Keanu Taylor

Pilots to Proof: AI Agents in the Enterprise with Keanu Taylor

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Sweet, Suite Relief with Adam Greco

Sweet, Suite Relief with Adam Greco

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The 6 Pain Points Martech Leaders Face

The 6 Pain Points Martech Leaders Face

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Battle of the Bots with Mariska Calabrese, beehiiv & Jakub Alexa, Omnivery

Battle of the Bots with Mariska Calabrese, beehiiv & Jakub Alexa, Omnivery

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The Renaissance

The Renaissance

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The Blooper Reel

The Blooper Reel

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2026 Predictions: Agents, AI Decisioning, & The Techstack

2026 Predictions: Agents, AI Decisioning, & The Techstack

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Make Martech Cool Again: A Conversation with Jason Lyman, Customer.io's CMO

Make Martech Cool Again: A Conversation with Jason Lyman, Customer.io's CMO

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Adobe's Semrush Gamble, BFCM Enters the Upside Down, & AI-Washed Earnings

Adobe's Semrush Gamble, BFCM Enters the Upside Down, & AI-Washed Earnings

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Is Your Inbox Insured? Deliverability is The Ultimate Insurance Policy with Matt McFee, CEO of Inbox Monster

Is Your Inbox Insured? Deliverability is The Ultimate Insurance Policy with Matt McFee, CEO of Inbox Monster

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Privacy by Design & Ethical AI with David Joosten, Cofounder of GrowthLoop

Privacy by Design & Ethical AI with David Joosten, Cofounder of GrowthLoop

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AI's Report Card, The BFCM Machine, & Why Attribution Sucks

AI's Report Card, The BFCM Machine, & Why Attribution Sucks

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Don't Get Catfished By AI with Brian Minick, COO of ZeroBounce

Don't Get Catfished By AI with Brian Minick, COO of ZeroBounce

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Adios Ohana, AWS Meltdown, & Overcoming Analysis Paralysis

Adios Ohana, AWS Meltdown, & Overcoming Analysis Paralysis

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Martech Avengers Assemble with Neha Dadbhawala, Head of Martech at SEEK

Martech Avengers Assemble with Neha Dadbhawala, Head of Martech at SEEK

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Stop the Hype: Taylor Swift's Loyalty Playbook, Zeta & Marigold Merger, and Braze's AI

Stop the Hype: Taylor Swift's Loyalty Playbook, Zeta & Marigold Merger, and Braze's AI

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The Need to Ban "Inbox Placement" with Lauren Meyer, CMO of SocketLabs

The Need to Ban "Inbox Placement" with Lauren Meyer, CMO of SocketLabs

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Scaling to Billions: How to Design the Ideal Stack with Natalie Miles Fuerst of Grammarly

Scaling to Billions: How to Design the Ideal Stack with Natalie Miles Fuerst of Grammarly

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WTF is CRM? B2B vs. B2C with Topcon's Karla Vince & Klaviyo's James Fang

WTF is CRM? B2B vs. B2C with Topcon's Karla Vince & Klaviyo's James Fang

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From Fashion to AI: Fabletics' Marketing Edge with Adrian Rohr, VP of Marketing CRM

From Fashion to AI: Fabletics' Marketing Edge with Adrian Rohr, VP of Marketing CRM

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Living Interfaces, OpenAI Collabs, & Enterprise AI with Josh Payne, CEO of Coframe

Living Interfaces, OpenAI Collabs, & Enterprise AI with Josh Payne, CEO of Coframe

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Trapped by Tech? Data as an Asset, and Smarter CDP Investments

Trapped by Tech? Data as an Asset, and Smarter CDP Investments

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Is SMS Dead? Welcoming the RCS Revolution with Eric Miao, CSO of Attentive

Is SMS Dead? Welcoming the RCS Revolution with Eric Miao, CSO of Attentive

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Will AI Replace Your Marketing Department? Former CMO of OfferFit, Jessica Vogol, Weighs In

Will AI Replace Your Marketing Department? Former CMO of OfferFit, Jessica Vogol, Weighs In

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Inside Iterable: Exclusive Interview with New CEO Sam Allen

Inside Iterable: Exclusive Interview with New CEO Sam Allen

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Trouble at Yotpo & Litmus, AI is a Drug, and Analyst Firms' Future

Trouble at Yotpo & Litmus, AI is a Drug, and Analyst Firms' Future

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