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Hot Seat
Aug 26, 2026
On why 'efficiency' is the wrong frame: the real measure isn't volume of campaigns sent, it's whether each communication got meaningfully better."
Aug 19, 2026
Most of this industry talks about the tech. Phil points the mic at the humans running it.
Breakdown
Aug 13, 2026
Part two on OpenAI's influencer trip backlash: why we trust creators with no expertise, the WeWork playbook behind it, and what media literacy has to do with it.
Aug 12, 2026
On what it actually takes to win, what the system gets wrong, and how to tell which trophies mean anything at all.
Aug 5, 2026
OpenAI hosted its first influencer brand trip this month — a two-day retreat at Wildflower Farms in the Hudson Valley, branded "Summer Camp," with beekeeping workshops, farm-to-table dinners, and sessions on ChatGPT Work. The backlash was immediate.
Jul 29, 2026
Why 'education before the checkbox' isn't a UX preference; it's the only thing standing between a brand and a multi-million-dollar liability
Jul 22, 2026
On why authenticity isn't a strategy you adopt; it's what happens when you stop performing a brand persona.
Jul 15, 2026
Ambrosetti on why "warehouse-native" becoming a vendor checkbox is actually more dangerous than warehouse-native losing the debate.
