Hi there,
The Final Four is set. Indianapolis is ready. And somewhere, someone's bracket is still technically alive.
The odds of a perfect bracket are 1 in 9.2 quintillion. Still better than Paramount's track record.
114 years of legacy. A dumpster fire bracket of decisions. And a 17-year veteran named Ian Reisman — the kind of institutional knowledge that never makes it into a handoff doc — is gone.
Slam dunks
March Madness war rooms and real-world stress testing
Braze vs. SFMC: raising the floor, lowering the ceiling
Three years of Adobe CDP and nothing to show for it
Martech fragility and the leadership blind spots that create it
What happens when institutional knowledge disappears overnight
Paramount's a one seed in the dumpster fire bracket. Uncontested. Bye.
Stay endlessly curious,
