Hi there,
I am behind on everything this week because I've been busy soaking up all the conversations, connections, and joy at the Martech World Forum in NYC.
Keep scrolling for some fun behind-the-scenes photos! ↓📸↓
This week, I sat down with David Joosten, the cofounder of GrowthLoop and coauthor of the First-Party Data Activation book.
We dug into why brands love to say they’re “using first-party data,” yet somehow still serve the same vanilla experiences to everyone.
Highlights
Brands use first-party data, yet it's all generic – and how to fix it
The real gap between customer aspirations vs. behavior
How AI decisioning, clean rooms, and composable stacks actually change modern marketing
Where the ethical red lines are for data + AI and how not to spook customers
Stay endlessly curious,
P.S. Too many fun moments, memories, and insights to share. But here are some great ones!
MG from Stensul ✍️ Bree from Cash App 🤑 Luke from Snowflake ❄️
Post-live demo kerfuffle 😅 Bree (Cash App), Carina (Ipsy), Ana (Stanley Black & Decker) 🎄 Juan interviewing Nelson Norley of Luma Partners 🎤
