Hi there,
You get a dashboard. You get a dashboard. Everybody gets a dashboard. Okay, sorry, I'm not Oprah. I do love a cozy, deep chat though!!
This week, Juan and I dissected the next pain point Martech leaders are facing: attribution and measurement.
It’s not all doom and gloom, though. Pinky promise.
Highlights
The uncomfortable truth about ROI and attribution gaps
The “epistemological crisis” and why marketers don’t trust their own data: leadership churn, siloed teams, and broken measurement
Building toward truth: taxonomy, data dictionaries, + definitions over platforms
Measurement trees, North Star metrics, and the case for measuring less
Better decisions, not perfect data, nerds.
Stay endlessly curious,
