Hi there,
I miss the days when Martech was cool — the heyday of Dreamforce, the ✨golden hoodie✨, and the mascots (special shoutout to my fav, Einstein!).
It was a different time.
The tech has gotten better and more powerful, but somewhere along the way, it feels like we lost our marketing groove.
Today, I sat down with Customer.io's CMO, Jason Lyman, to talk about how we bring it back, one campaign at a time.
Highlights
What it actually takes to make Martech cool again
Why mascots and memes might be an underrated moat
What we can all learn from Figma and Canva: design-led, community-first
Why marketing to marketers is both a dream job and 10x harder
The crossover lessons B2C and B2B desperately need from each other
Stay endlessly curious,
