Hi Karen,
No more pain, only gain.
Your name is Karen, right?! Uhoh. I have 6 profiles associated with your email....
jk
We've reached the end of the six pain points that Martech leaders face. Does this feel like a chapter has closed? Or that start of the new beginning?
Nonetheless, things get personal: we're talking about marketing's final boss — personalization.
Highlights
Why only 12% of companies qualify as true personalization leaders, and what's holding the rest back
The insight foundation: why every personalization program needs it
The execution problem hiding as a personalization problem, and how centers of excellence can fix it
The four solutions nobody wants to hear
Sorry, babes, I had to. How else am I supposed to make fun of the beauty and fragility of personalization? 💙🧡❤️🩵
Stay endlessly curious,
