✦⋆｡𖦹°‧✰ Hi earthling there, ☆⋆｡𖦹°‧★
Black holes confuse people. 😵💫 Everything looks like it’s converging… when it’s actually being pulled apart.
Martech has the same illusion: “Our data is fragmented.” / “Our systems don’t talk to each other.”
They sound like the same problem. They’re not.
In today's episode, Juan and I explore the second-biggest pain point in Martech: integration complexity, data silos, and operational fragmentation.
Highlights
The $215 billion black hole: McKinsey's warning on Martech losses
Three root causes of integration complexity: language, legacy, and IT dependency
Interoperability planning and working forward, not backwards, and misaligned incentives
Data gravity and governance: Identifying your center of gravity and mapping data flows
Stay endlessly curious,
