Hi there,
Americans, Happy Thanksgiving! Everyone else, see you next week 🙃
In the meantime, I had the pleasure of hosting Matt McFee of Inbox Monster on the pod.
He’s a true email and Martech veteran who has seen it all. From founding companies to going through a Validity acquisition (y’all know my thoughts on that…) and making it out the other side, this episode is one you don’t want to miss.
Highlights
Quantifying deliverability as a revenue insurance program
What vendors can actually do to better support marketers
Why the real customer “moment of value” usually happens months after the contract is signed
Stay endlessly curious,
