Hi there,
What do Men in Black, golf games, and Ferraris have in common? Linda Cereda, the former Global Head of Marketing at Nike.
She worked on the Ray-Ban campaign for Men in Black, the iconic 1997 classic.
Then, for 16 years, she worked at Nike in varying roles, from GM of the SNKRS app to Head of Marketing Data.
She's seen some things, including 6 CDPs, immeasurable silos, 60+ machine learning models, and so much more.
Highlights
Building the SNKRS app: scarcity meets hype
How machine learning and zero-party data minimized forecasting errors whilst planning 4-6 fashion seasons concurrently
The dirty deets on a $100M Martech deal. Did Nike make the right choice?
Why you shouldn't buy a Ferrari and what you should buy instead
Stay endlessly curious,
