Hi there,
This is my first week home in over a month! Between traveling to London and San Francisco for Martech World Forum and honeymooning in Spain, I took a bit of a break.
And now we're back! In the interim, The Hot Seat has been extra hot. We've had a few fantastic episodes drop.
It'd be like choosing a favorite child, but each one, IMHO, brings a new and fresh perspective on where we are as an industry and how each of us brings unique skills to the evolution of Martech.
Highlights
Adrian at Fabletics walks us through how to build a fully autonomous and solely internal team. No agencies required! And a true enterprise use case leveraging AI successfully at a beloved brand.
Karla and James duked it out to define what the heck a CRM actually is. While there are no official winners here, which side are you on?
Natalie is one of the few technical marketers who has scaled programs into the billions – 3x. At Grammarly, Chime, and Credit Karma. Her advice, guidance, and forward thinking are exactly the inspiration we all need.
Lauren is a go-to email deliverability expert turned marketer, and if you've ever wondered why your emails aren't arriving in the inbox, this is the conversation for you!
Next week, we are back for our regularly scheduled programming.
Stay endlessly curious,
