Hi there,
Today’s episode is a different kind of retail therapy, fellow shopper.
The kind where you don’t leave with a bag, but you do leave rethinking everything you thought you knew.
Dela Quist is one of the most forward-thinking philosophers in our industry, and he finds it hilarious that we still treat email like a polite little messaging channel.
In this conversation, that delusion gets a full intervention. The inbox is reintroduced for what it actually is: owned media with intent baked in. Think glossy storefront, not transactional receipt.
Opens, rates, suppressions, and frequency caps all get dragged into the fitting room and judged under very harsh lighting. Because there’s no such thing as free champagne: you’re the product. 🥂
By the end, you’ll be wondering why brands keep splurging on paid media while ignoring the most affordable, measurable audience they already own.
💇♀️ Highlights aren't just for your hair
The big, uncomfortable lie at the center of email marketing
Why Gmail isn’t “free” and how you’re absolutely paying, just not with money
Wait... you want me to send more email? On purpose?
Why your so-called “inactive” subscribers are actually the most interesting people in the room
And honestly, so, so much more. Like the kind of more you didn’t plan on but now can’t stop thinking about.
Stay endlessly curious,
