Hi there,
I am not a gambling woman.
That said, I do take bets on people — and Eloise Gillespie is one I'd go all-in on every single time.
She is THAT good at capital "P" Personalization. The kind that wins CFO trust, moves margin, and makes your tech stack actually earn its keep.
🎲 What's on the table this episode:
The biggest bet you can ever make. spoiler: it's on yourself
Why LTV is dead 💀 (and what to use instead)
A $XXXM budget gap, and exactly how she used it to win the CFO's heart
Building an incentive engine across bet types, margins, and interaction contexts
The 3 foundations you need before AI can do anything useful for you
Fair warning: once you hear her take on channel-centric strategies, you'll never look at your email vs. in-app debate the same way again.
Oh — and a small confession: I'm writing this from the land down under 🦘, fresh off Martech World Forum Melbourne. The time difference is dizzying, but Eloise is worth every jet-lagged minute.
Appreciate your patience with the delay. Now go place your bets. 🎰
Stay endlessly curious,
