Hi there,
Keep Calm ⚠️ Carry On ⚠️
In 1939, with bombs incoming and the world on fire, the British government printed a poster.
No explanation. No caveats. The audacity to suggest that sober restraint was a reasonable response to everything falling apart. Sound familiar?
Alright, back to Martech. This week, Jeffrey Lee, the lifecycle marketing technical lead at Calm, yes, that Calm, walks us through what it looks like to build systems that hold steady when everything around them is chaos. 🧘
☮︎ Mantras
Why "marketing engineer" deserves to be a real job title
His dream stack (CDPs, do not make eye contact)
Why your budget cut should start with list hygiene, not your tools
Inside the Sorting Hat: how Calm decides who gets what message and when, at billions of interactions a year
Where AI actually breaks in lifecycle marketing
Strategy is easy. Execution — and capability transfer — is the real flex.
For those curious about my favorite singular podcast episode, The Tortoise and the Hare by Malcolm Gladwell. The episode prior, Puzzle Rush, is also worth a listen to better appreciate it.
Sober restraint. Daily life. Carry on. Just breathe. Right??!!!
Stay endlessly curious,
