Hi there,
Don't be the Taylor Swift of Martech.
Ooops. There. I said it.
I hope I don't piss too many people off! There's a reason for me saying it, and I promise it's a good one. 💜
Highlights
Whaylor Swift cracked the code on loyalty, data, and the fine line between fandom and corporate greed
Braze’s AI decisioning/OfferFit: ROI reality checks and a dash of delusion
Everyone wants a CDP or decisioning engine… until the bill shows up
The Zeta x Marigold merger: big spend, bigger ego, and what it really means
Finally, yes—authenticity and data discipline still beat automation and hype, every. single. time.
Stay endlessly curious,
