Hi there,
Love-Letter-For-You.TXT.VBS spread across 50 million computers in 2000 because people couldn't resist.
AI hype is doing the same thing. just with a bigger budget, a better PR team, and a Trojan Horse parked right outside your boardroom.
This week, Juan and I pull back the curtain on pain point five of six.
Highlights
💸 The $1.4 billion to $1.48 trillion AI spending explosion and why 30% of gen AI POCs get abandoned anyway
🎭 AI theater: when every vendor quietly renames itself an "agentic intelligence platform" overnight
🗃️ The budget data shock: no dedicated AI budget = 60% decrease in Martech investment. Have one = 65% increase
🐴 The Trojan Horse strategy: using AI budget pressure to finally fix your broken stack
🃏 Role-play: what to actually say when an exec demands an "agentic AI strategy in 30 days"
Agentic AI or AI theater? The masks are right there on the marquee for a reason. 🎭
Stay endlessly curious,
